Matthew McConaughey and Camila Alves Go Pantsless in Newest Tequila Commercial

John Nacion/Getty Pictures

Matthew McConaughey and his spouse, Camila Alves, introduced the launch of their new tequila model in a hilarious — but becoming — means.

Within the debut advert for Pantalones Natural Tequila, launched on Wednesday, October 25, the couple experience bikes as McConaughey, 53, questions in a voiceover, “When did tequila cease being tequila?”

Alves, 41, agrees together with her husband’s feedback, stating, “Proper? The place’s the enjoyable?” The digicam then pans out to disclose that the duo aren’t sporting pants on their enterprise as a cheeky reference to the drink’s identify.

“Pantalones orgánico,” Alves provides earlier than they each state, “Please, don’t maintain yours on.” The advert ends with extra motorbike footage — revealing that their autos have been being really pulled on a dolly — in addition to a shot of the 2 strolling pantsless via an agave discipline.

The model’s official web site describes the liquor as “actually good, actually clear enjoyable” and states that it’s constructed from “100% Premium Natural Tequila [and] 0% Natural Pretentiousness.”

On condition that the phrase pantalones — which is Spanish for pants — may also imply “guts” in Spanish slang, the drink is “all about having the center to make that subsequent transfer, to have enjoyable and never take issues too severely,” the model’s description states. “All of us put our pants on one leg at a time, and identical to pants our Tequila is for everybody.” The beverage is on the market in three completely different flavors — Blanco, Reposado and Añejo.

Pantalones Natural Tequila/MEGA

McConaughey and Alves, who wed in 2012, aren’t afraid of displaying off their foolish sides. Final month, McConaughey recalled sharing his embarrassing first kiss story whereas discussing the subject together with his sons. (The couple share three children — Levi, 15, Vida, 13, and Livingston, 10.)

Whereas chatting with Jason Bateman, Sean Hayes and Will Arnett on the “SmartLess” podcast, McConaughey revealed that his braces obtained caught on the lips of the primary lady he kissed. “They bled throughout. We bumped noses and I didn’t know whether or not to [go] left or proper and I double duked and I flinched, and it was not good, man,” he joked. “After which I obtained my son laughing and I’m like, ‘Belief me, you don’t should attempt to be excellent. Simply take your time.’”

Alves, for her half, beforehand shared that she and McConaughey’s mom, Mary Kathleen McCabe, discovered to “all the time finish with a great snigger and a joke” after not hitting it off at first of the pair’s relationship.

“She did all these items once I first got here within the image, proper? And he or she was actually testing me. I imply, actually testing me,” Alves advised Southern Residing’s “Biscuits & Jam” podcast in August, noting that McCabe would name her by her son’s ex-girlfriends’ names, communicate damaged Spanish to her and extra.

Pantalones Natural Tequila/MEGA

The 2 made amends following an incident on a visit to Istanbul. “I’m placing her to mattress and I spotted, ‘Oh my god, she’s filled with s—t,” Alves quipped. “All she wished was for me to combat again. After which from that day on, that night time on, we have now essentially the most superb relationship, and I’ve a lot respect for her.”

McConaughey later confirmed his spouse’s story, telling Leisure Tonight Canada that folks “don’t get into the McConaughey household simply.” He added: “We take a look at you. And even in our family with my brothers, and mom is considered one of us.”