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LOS ANGELES Oct. 18, 2023 – Academy Award®- successful actor Matthew McConaughey has joined Stand Up To Most cancers® (SU2C) and Go to Myrtle Seashore for a brand new public service announcement (PSA) that raises consciousness in regards to the significance of funding most cancers analysis. 

The marketing campaign options McConaughey narrating poignant reminiscences and milestone moments for a household that steadily visits the seashore. Viewers observe alongside because the household’s daughter grows up and the daddy experiences a most cancers prognosis. Via their story, the PSA illustrates the one factor each individual impacted by most cancers craves: extra time. 

It’s inevitable that this illness will have an effect on us, our buddies or household sooner or later in our lives. SU2C improvements result in higher most cancers prevention, prognosis and remedy, which signifies that we may help save lives now,” stated Sue Schwartz, SU2C co-founder. “We’re so appreciative of the help from Matthew McConaughey and Go to Myrtle Seashore as we have interaction the general public to help most cancers analysis and the scientists who’re on the entrance strains working to fight this horrible illness.” 

McConaughey has been supporting SU2C since 2014 by numerous consciousness initiatives and the earlier 4 biennial televised fundraising specials. After a number of of his shut buddies and a member of the family have been misplaced to most cancers, McConaughey doubled down on his dedication and dedication to studying about new therapies and breakthroughs in analysis. 

“It’s useful to know that organizations like SU2C exist and may help folks discover the most effective info and medical doctors obtainable,” McConaughey stated. “This PSA highlights the magical moments in life but in addition factors out that there are onerous moments as properly. The work that SU2C does is groundbreaking and important to serving to get folks to extra of these magical moments and I’m honored to be working with them on this marketing campaign.” 

Stretching alongside the northeast coast of South Carolina, the Myrtle Seashore space welcomes 17 million guests yearly. Go to Myrtle Seashore represents the vacation spot comprised of 14 distinctive communities, the place residents and guests can take pleasure in 60 miles of seashores, over 90 golf programs, greater than 2,000 eating places and ample sights.

The collaboration between Go to Myrtle Seashore and Stand Up To Most cancers exemplifies our joint need to help households who’ve been affected by most cancers in persevering with to create reminiscences for generations,” stated Karen Riordan, Go to Myrtle Seashore president and CEO. 

Directed by Brian Morrow and produced by Sharkpig, the PSA can be positioned throughout print, broadcast, radio, digital and out-of-home shops. To study extra in regards to the PSA and how one can donate as we speak, please go to StandUpToCancer.org. 


Stand Up To Most cancers® (SU2C) raises funds to speed up the tempo of analysis to get new therapies to sufferers shortly and save lives now. SU2C is a 501(c)(3) charitable group and was initially launched as a division of the Leisure Business Basis. Established in 2008 by media and leisure leaders, SU2C makes use of these communities’ sources to interact the general public in supporting a brand new, collaborative mannequin of most cancers analysis, to extend consciousness about most cancers prevention, and to spotlight progress being made within the combat towards the illness. As of April 2023, greater than 3,000 scientists representing greater than 210 establishments are concerned in SU2C-funded analysis initiatives.

As SU2C’s scientific accomplice, the American Affiliation for Most cancers Analysis (AACR) and a Scientific Advisory Committee, led by Nobel laureate Phillip A. Sharp, Ph.D., conduct rigorous aggressive overview processes to determine the most effective analysis proposals to suggest for funding, oversee grants administration, and supply skilled overview of analysis progress.

Present members of the SU2C Founders and Advisors Committee (FAC) embody Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. The late Laura Ziskin and the late Noreen Fraser are additionally co-founders. Russell Chew serves as SU2C’s president and CEO.