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Maya Jama’s Intelligent PR Transfer Elevates Her from Stormzy’s Girlfriend to Love Island’s IT Woman and D&G Ambassador

MAYA JAMA’s look has modified dramatically from when she first stepped into the limelight.

In 2012, Maya moved from Bristol to London to pursue a media profession – initially desirous to be an actress which modified to a TV presenter and vogue mannequin.

Fabulous takes a have a look at Maya Jama’s model evolutionCredit score: Getty

But it surely wasn’t till her relationship went public with British rapper and singer-songwriter Stormzy, that Maya discovered herself catapulted into fame, and with that her model shortly modified.

Most notably, when the couple cut up in 2019, Maya seemingly discovered herself a brand new identification by means of her garments – choosing cut-out attire and jaw-dropping mini skirts that flaunted her lean legs.

Now, the Love Island host is dominating the style world – with each outfit she wears all the time forward of the development.

2014 – Informal debut 

Maya and Stormzy on the Rinse FM twentieth Birthday Anniversary Dinner, December 2014Credit score: GETTY

Maya started off very casual to events

Maya began off very informal to occasionsCredit score: Getty

Maya’s first presenting gig was in 2014 when she fronted Maya’s FIFA World Cup Cities for Copa90, a travelogue overlaying the 2014 FIFA World Cup in Brazil. 

Then, in August 2014, Maya joined MTV as a presenter for The Wrap Up.

She went onto current a weekly music video on Leap Off TV, a YouTube channel that showcases varied rap battles. 

And on the time, she sported a fringe that coated her complete brow and donned extra informal garments to occasions, together with a graphic white T-shirt that she paired with a easy black blazer and leather-based shorts, a pair of matching boots and a wide-brimmed hat. 

It was this yr when she is alleged to have met Stormzy, and in January 2015, they formally began relationship.

2016 – Crimson carpet stylish

Maya quickly stepped it up with a chic top and white trousers

Maya shortly stepped it up with an elegant prime and white trousersCredit score: Getty

Two years into their relationship, Stormzy’s music profession had blown up and his relationship with Maya was going sturdy – he had penned the tune ‘Birthday Woman’ to her and he or she starred within the music video.

A yr later, she additionally made an look in the video for his critically-acclaimed single ‘Massive For Your Boots’ on his debut album.

Maya was additionally making waves in her personal profession, attending a number of purple carpet occasions to spice up her public profile, and her model decisions have been slowing altering.

2017 – It’s all enterprise

Maya and Stormzy attend the Elle Style Awards, Feburary 2017

Maya and Stormzy attend the Elle Type Awards, Feburary 2017Credit score: GETTY

Maya and Stormzy at The Rated Awards at The Roundhouse, October 2017

Maya and Stormzy at The Rated Awards at The Roundhouse, October 2017

In 2017, marriage ceremony bells have been ringing for Stormzy who revealed to The Mirror he was pondering of proposing to Maya.

Regardless of being younger, he admitted he “needed to suggest” and stated it was “going to occur” quickly. Stormzy added: “She is so sick, she is the very best.”

Maya, who was usually being known as ‘Stormzy’s girlfriend’ by this level, opened up on not having her personal identification in a dialog with The Occasions.

She defined: “I’m not naive to the truth that if you find yourself a girl within the trade, a lot of the issues that individuals wish to speak about are your relationships.”

Whereas her relationship with Stormzy was quickly to be cemented, she was ending her closing yr because the host of Drive With Maya on Rinse FM, and that is when she started honing in on her personal model. 

2018 – Grunge period 

Maya has always loved a hoodie

Maya has all the time beloved a hoodieCredit score: Getty

Having made her debut as a visitor panellist on ITV’s Unfastened Ladies in September 2017, after which turning into the youngest particular person (then 23 years previous) to co-host the MOBO Awards, doorways have been opening for Maya in 2018.

She went onto co-present the primary sequence of The Circle, earlier than turning into the workforce captain on ITV2 rap panel present Don’t Hate the Playaz.

2018 was additionally the yr she joined BBC Radio 1 as a co-presenter, earlier than getting her personal internet hosting slot twice every week, which she sat in for 2 years.

Having to juggle an informal radio costume code with purple carpet appearances, Maya’s model was versatile and experimental.

When attending the Philipp Plein vogue present that yr, she opted for grungy outfit with a protracted, outsized gray jumper with inexperienced hood and a leather-based jacket.

With a pair of studded, thigh-high black boots, she gave off an air of nonchalance. 

2019 – The Revenge Costume

Maya Jama put on a stunning revenge dress  following her split from Stormzy

Maya Jama placed on a shocking revenge costume following her cut up from StormzyCredit score: Getty

It was in August of 2019 that Maya and Stormzy made headlines over their cut up, and rumours swirled about Stormzy dishonest on Maya, which the singer strongly denied.

However Maya wasted no time in exhibiting the world she was higher than OK – she was thriving. 

How did she do that? By wanting like a goddess in a inexperienced cut-out costume by Lebanese model HassIdriss. 

Posing on the purple carpet, the brunette magnificence gave fashions a run for his or her cash together with her unbelievable determine and vibe that screamed: ‘Stormzy who?’

Georgia Gadsby March, Co-founder and Head of PR at Unearth PR instructed Fabulous: “From a PR perspective, Maya was extraordinarily good to utilise the 2019 cut up to reinvent her look.

“Her profession was propelling, and her social media following was rising tenfold as she turned a extra public determine.

“This could naturally lead on to extra invitations to occasions, assembly different celebrities and their groups, and giving her that nudge to search out her toes together with her private model – which she completely embraced.”

Georgia famous how the earlier “lady subsequent door appears to be like” have been swapped with “carrying designers like Azzi & Osta and Nensi Dojaka” which allowed Maya to “take the highlight by gorgeous in items that makes everybody within the room flip their heads”.

Jamilah E. Toni, Digital Marketer, Model Marketing consultant and Mentor additionally stated “Maya turning her breakup into a chance to alter her identification” was a “intelligent PR/advertising and marketing transfer”.

She defined: “Re-branding oneself after a major life occasion, like a breakup, can generate media consideration and maintain followers engaged.

“The place the main focus [was] being centered on her breakup, Maya and her workforce targeted on controlling her narrative and presenting a brand new picture, probably attracting new alternatives and followers.

“The most effective factor is, her alternative in updating her picture actually spoke to the place she was entering into her profession/life.”

2020 – Futuristic

The star has never been afraid of experimenting with fashion

The star has by no means been afraid of experimenting with vogue

It was at this level that Maya determined to give up her BBC Radio 1 gig and moved on to current Peter Crouch: Save Our Summer time. 

And with this new enterprise, she turned much more experimental together with her vogue as she donned the world’s first 5G-powered augmented actuality costume.

Strolling down the purple carpet of the 73rd British Academy Movie Awards, she wore a floor-length blue robe designed by Richard Malone. 

It took 250 hours to finish and was hand sewn with 100,000 stitches, which contained 12 full physique size wires and 18 sensor bulbs. 

It means her costume may rework into a very new ensemble when interacting with a smartphone. 

“I like making a enjoyable entrance, however this will likely be off the dimensions!” Maya stated on the time. 

2021 – Daring Robes

Maya showed off her incredible figure in a daring gown

Maya confirmed off her unbelievable determine in a daring robeCredit score: Getty

Maya reached a brand new degree of stardom when she took over Stacey Dooley’s internet hosting duties for BBC Three’s Glow Up. And her costume sense turned extra daring to mirror this too! 

On the GQ Males of The Yr Awards, she donned a black beaded costume with a plunging neckline.

The sheer costume had cut-out areas that confirmed off loads of pores and skin and the sleeves featured fringes, too, dazzling onlookers as she walked the purple carpet. 

2022 – ‘60s Glamour 

Maya turned up the heat with a '60s dress

Maya turned up the warmth with a ’60s costumeCredit score: Getty

Clearly a fan of turning again time, Maya walked The 2022 Style Awards purple carpet in a shocking black cut-out robe with a really wide-brimmed hat. 

Alongside the Sabina Bilenko Couture robe, she had a triple-tiered collar necklace by Messika Jewelry and a pair of pumps that got here straight out of a ‘60s film. 

The assertion piece proved not solely that she is aware of a factor or two about vogue, however the time model of any time interval works properly on her too.

2023 – Love Island and D&G Queen

Maya is constantly in the news for her incredible outfits on Love Island

Maya is continually within the information for her unbelievable outfits on Love IslandCredit score: instagram/@mayajama

Maya made her debut as the brand new host of Love Island in 2023 and knocked everybody off their chairs when in each look on the relationship present. 

From her bodycon attire to the flowing summer season staples, even the contestants have been in awe of her. 

Cementing her function of being the ‘it lady’, she even donned a draped-effect attractive robe – leaving little to the creativeness. 

Alongside taking on Love Island, Maya turned the face of Dolce & Gabbana in 2023, and Jamilah stated her “profitable profession doubtless performed a pivotal function in her turning into one of many best-dressed girls” worthy of such alternative.

The knowledgeable added: “As somebody within the public eye, her vogue decisions are scrutinised, and being well-dressed can improve her picture and affect.

Re-branding your self after a breakup, can generate media consideration and maintain followers engaged.

Jamilah E. Toni

“Along with her updating of her styling workforce, her stylist, Reece, understands the significance of her vogue decisions turning into a major facet of her private model, opening doorways for partnerships and endorsements.

“Maya’s workforce utilised the quote of ‘costume the way you wished to be addressed’ or ‘costume for the function you need’. 

“Centering herself round luxurious manufacturers, each archive and new items, UK-based and intentional, has helped join Maya in areas the place she is ready to turn into the face of Dolce & Gabbana.”

From a PR and advertising and marketing perspective, Georgia stated Maya has turn into “an distinctive UK vogue icon who has a really distinctive model”.

She talked about “Instagram accounts like @mayajama_closet being created purely to publish photos of [Maya’s] outfits”, in addition to her Love Island appears to be like being shared all around the UK media. 

Georgia added: “With three million followers on Instagram and a robust 7.4 per cent engagement fee, she’s additionally interesting to vogue labels. A easy tag on her posts may drive over 200k customers to model accounts, making her the proper particular person to associate with – at a possible hefty price ticket for manufacturers!

“Though we’ve bought to place Maya’s success all the way down to her unbelievable work ethic, it’s price mentioning how necessary of a job her model has performed since her and Stormzy’s cut up in 2019.

“Elevating her model from traditional radio DJ to model sensation has made a big impact on her profession, grown her private model, and helped to propel her to the British TV icon we all know and love her as immediately.”