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Mayor tells Chamber C.E.O. let’s “get on the identical web page”

Metropolis of Myrtle Seaside Mayor Brenda Bethune reminded Myrtle Seaside Space Chamber C.E.O. Karen Riordan that in earlier conferences town and the chamber had mentioned priorities. The 2 entities are working to “get on the identical web page” for the upcoming 2024 S.C. legislative agenda to current to the Common Meeting in Columbia, S.C.

The Mayor’s feedback to the Chamber C.E.O. could be heard within the 43 second video above.


MyrtleBeachSC Information spoke with members near the Myrtle Seaside Space Chamber of Commerce asking what the mayor’s feedback meant?

Sure key elected officers and key members of MBACC have been assembly for months discussing the conversion of the TDF (Tourism Improvement Charge), (which brings in over $24 million yearly to MBACC in S.C. metropolis collected taxes), to a model tax that might primarily go on to the Metropolis of Myrtle Seaside.

Throughout some peak summer season weeks in 2023, companies contained in the Metropolis of Myrtle Seaside have been down 20% regardless of MBACC spending $54 million in tax items to advertise the world.

Most metropolis leaders imagine that parts of these tax {dollars} may very well be higher spent in enhancing town’s infrastructure. Fixing points like storm water, avenue lighting, and structural enhancements would improve the downtown look, making a extra inviting place for vacationers.

Elected Council members and Mayor Bethune imagine the TDF expenditures on promoting are topic to a legislation of diminishing marginal returns.


The legislation of diminishing marginal returns is an financial idea that states that as a producer will increase the quantity of a single enter whereas maintaining all different inputs fixed, there’ll come some extent the place the extra {dollars} gained from every extra advert unit will begin to lower. In easier phrases, it suggests that there’s a restrict to how a lot profit could be obtained from including extra of a specific enter, comparable to promoting {dollars}, in producing extra vacationers.

Consider it like plating tomato seeds in a small pot.

For those who plant one tomato seed in a small pot, you’re nearly sure to get one tomato bush. Plant two seeds and you’re more likely to get 2 bushes. Plant 100 seeds, nonetheless, and it’s merely not possible for the pot to maintain 100 bushes.

Initially, as extra extra advert {dollars} are spent, the overall output will increase at an growing price, often known as the stage of accelerating marginal returns. This happens as a result of the added enter enhances the prevailing ones, resulting in higher effectivity and productiveness. Nevertheless, past a sure level, the legislation of diminishing marginal returns comes into play.

Throughout the stage of diminishing marginal returns, the overall output in advert expenditures continues to extend, however vacationers reply at a lowering price. This decline happens as a result of the fastened components of the inhabitants of jap vacationers fascinated with Myrtle Seaside holidays, the capability of lodge rooms July 4th week, eating places, and leisure venues change into restricted in comparison with the extra advert {dollars} being elevated. This imbalance creates inefficiencies and ultimately causes the extra advert spends to contribute much less and fewer extra vacationers.

In excessive circumstances, throughout the stage of adverse marginal returns, additional will increase within the enter will truly end in a lower in complete output. This occurs when the advert spends create overcrowded demand throughout peak weeks, resulting in conflicts, bottlenecks, or diminished high quality.

Understanding the legislation of diminishing marginal returns is important for decision-making in how a lot the Chamber C.E.O. ought to spend at high finish.


For town to legally convert this tax, the S.C. Common Meeting should approve the change.

However earlier than that may occur, town and the Chamber C.E.O. should agree that funds ought to be diverted. They have to agree on how a lot of the funds ought to be diverted.

On the identical day the mayor challenged Karen Riordan, MBACC C.E.O., the Myrtle Seaside Space Chamber of Commerce was additionally sued for surreptitious political contributions.