WHILE the glitz and glamour of Strictly Come Dancing is nearly over for one more 12 months, the present’s pro-dancers might be waltzing all the way in which to the financial institution lengthy after the well-known glitter ball stops spinning.
The professionals step off the display screen after the ultimate tomorrow and onto a stage close to you for the official Strictly tour, which kicks off in Birmingham on January 19. However that isn’t the one means they’re raking in money.
Strictly’s professional dancers gained’t be strapped for money when the present endsCredit score: PA
This 12 months’s Strictly Come Dancing involves an in depth this weekend however the professional dancers have nice incomes potential after gaining recognition on the presentCredit score: BBC
And the sky’s the restrict when it comes to how a lot they’ll earn on the again of the hit present with one of many largest earners of all time being Oti Mabuse – rumoured to be value greater than £1.5 million.
Most of the professional’s obtain ‘presents’, market them on their Instagram accounts and signal as much as profitable excursions to rival the official Strictly bonanza.
Whereas the BBC has by no means confirmed every skilled dancer’s wage, it has been broadly reported that every one is paid a flat charge of between £35,000 to £50,000 to step onto the dancefloor – and so they can see their revenue soar in the event that they money in on the celebrity which the present brings.
Italian pro-dancer Giovanni Pernice tapped into the recognition he gained whereas on the present by launching his personal cosmetics model, GP Vita, alongside his blossoming ballroom profession.
Learn extra on Strictly stars
There may be energy in being a face everybody out of your child sister to your grandma is aware of…
Mischa Joslin, Head of Social & Affect at FRANK, says: “Strictly is THE good springboard for skilled dancers to construct a following and fan base which they’ll then monetise in the long run – incomes a few of them tens of millions within the course of.
“It is among the few reveals left on TV that has cross-generational enchantment. It unites the entire household and, in consequence, the professionals who seem on it have an enormous fan base that may attain plenty of various kinds of customers.
“For a mass-market model that has a large viewers, a star that may cross age boundaries is kind of uncommon. There may be energy in being a face everybody out of your child sister to your grandma is aware of – that instantaneous recognition and widespread love is extremely interesting.”
And Andy Barr, social media knowledgeable and founding father of digital advertising and marketing company 10yetis, explains: “The charge from participating in a TV present will be dwarfed by the cash stars can doubtlessly earn from the likes of excursions.
“On high of this, they may even be trying to financially capitalise on their second within the highlight through unique partnerships with manufacturers.
“The large incomes potential tends to come back when the skilled leaves the present – while it’s a scary leap to lose the safety of the present, being free from the BBC permits them to work on larger campaigns and play by their very own guidelines.”
Right here, we take a look at how this 12 months’s dancers are incomes money away from the dance flooring, plus Mischa and Andy estimate simply how a lot they’re raking in.
Nadiya was dropped from the 2023 Strictly line-up however is having fun with her personal tourCredit score: PA
Nadiya has been a professional dancer on the present since 2017 and has danced with Blue singer Lee Ryan, presenter Dan Walker and Bros star Matt Goss.
Though she wasn’t partnered up with a celeb this 12 months, she appeared on the present within the group dances.
Nadiya withdrew from the Strictly stay tour to do her personal Track and Dance present with companion Kai Widdrington.
She cashes in on her time within the highlight by plugging the tour on her social media, in addition to doing adverts for manufacturers and selling gifted merchandise.
Andy reveals: “Nadiya has 179,000 Instagram followers and will anticipate to earn £29k per marketing campaign on social media.
They’re hard-working and put the hours in to make their ‘model’ larger – it’s very admirable.
“Stars sometimes receives a commission per marketing campaign, which is normally a couple of months lengthy and can stipulate that they need to publish 4 or 5 occasions per 30 days.”
Mischa says: “For newer stars like Nadiya, who has mannequin degree appears, trend designers are clambering over themselves to present her with robes and attire for pink carpet moments. While these don’t are typically paid partnerships, these freebies are a beautiful perk for these constructing their media profiles.
“One factor I’d say in regards to the feminine Strictly stars is that they apply the identical dedication and successful mentality to their careers outdoors of the present as they do to dancing. They’re hard-working and put the hours in to make their ‘model’ larger – it’s very admirable.
“While the present is an unbelievable springboard, the Strictly girls must work quick to capitalise on their affect and enchantment. In actuality, they solely have so long as they’re on the present to garner followers and create that connection.
“In the event that they’re paired with somebody who will get knocked out early, then their incomes potential will dwindle. On the flip facet, in the event that they make it to the ultimate, they’ve a better probability of changing into a fan favorite which interprets into followers and potential paid gigs.
“That stated, I don’t assume successful the present essentially has an impression on their enchantment to manufacturers – so long as they make an impression and present their persona off, they’ll set the scene for a profitable profession forward.”
Karen plugged her personal branded leotard with Dincwear on InstagramCredit score: Getty Pictures – Getty
Karen has been a professional dancer on Strictly since 2012 with the 41-year-old and her celeb companion Eddie Kadi changing into the fourth pairing to be despatched house in the course of the present sequence.
Following the blow followers have been fast to invest that this sequence could be Karen’s final. However Karen has shut down the rumours.
Throughout an Instagram Q&A with followers she was requested: “Are you contemplating retirement from Strictly?”
Karen replied: “Ummm no darlin’.”
Strictly appearances apart she promotes trend and sweetness manufacturers and bagged herself a industrial cope with Dincwear.
The star additionally created her personal branded KH leotard and plugged it on her Instagram channel whereas nonetheless in place because the longest-serving dancer on the present.
Andy stated with 310,000 Instagram followers she will anticipate to rake in a really beneficiant £35k per social media marketing campaign in future.
Andy provides: “Sometimes, their very own clothes vary with a model, possibly an alcohol or non-alcohol model, might see them obtain a one-off cost up entrance that may be a minimum of 350k after which an “earn out” based mostly on the variety of merchandise that they promote.”
Whereas Mischa says: “Strictly Veterans like Karen, who’ve an enormous following on social media and an immediately recognisable face, might simply be getting £5k-£6k per Instagram publish and round £30k-£40k for a full PR model deal.
Michelle promoted skincare merchandise by Garnier and Liz EarleCredit score: BBC – Ray Burmiston
Michelle, who has 19.7K followers on Instagram and promotes her personal dance lessons on social media, might anticipate to herald £2,500 per social media marketing campaign in line with Andy.
He says: “On high of this, stars might do private appearances and be part of the general public talking/awards presenter circuit, the place charges begin from round £10k per look and the earnings actually begin to stack up.”
Michelle didn’t have a celeb pair up this 12 months, however nonetheless takes half in group dances on the present. In September she endorsed Garnier micellar water and anti-ageing solar cream plus Liz Earle moisturising merchandise on her Instagram feed.
Mischa provides: “A giant cash maker for the Strictly professionals really lies in one thing lots of them have been doing earlier than the present. Lots of them have been dance lecturers outdoors of competing.
“With their new star potential, one of many extra apparent routes to monetary success is to arrange a dance college and use their status and fame to get new college students signing up.
“This seems like one of the genuine routes as they’re basically amplifying one thing they already know methods to do. It’s additionally an excellent long-term plan – one thing they’ll proceed doing at the same time as they become older and their public profiles soften.”
Nancy has the potential to earn over £7,000 per social media marketing campaignCredit score: BBC – Man Levy
Nancy, who was partnered with Les Dennis this 12 months, is one other star with nice incomes potential and with 66.3k Instagram followers, Andy thinks she will earn £7,500 per social media marketing campaign.
Andy says: “If the dancers have been to additionally actually develop their presence on platforms like YouTube and acquire a big following, they’ll anticipate to earn important charges from this as nicely.”
And Mischa explains that relating to the kinds of merchandise the celebrities promote, they’ve widespread enchantment however corporations inside the health or wellbeing area would align with their model.
“Many of those corporations could select to work with athletes however usually, knowledgeable sportsperson can really feel fairly distanced or elite, which implies they lack reference to their viewers,” she says.
“While the Strictly professionals are in fact athletes, the very fact they’ve honed their our bodies by way of dance – one thing they’re then exhibiting you methods to be taught and do on the present, makes them really feel extra accessible.
“You’re feeling just like the merchandise they use might show you how to obtain their well being and health ranges, even when in actuality they’ve been coaching to attain that physique for many years!
“Most of the professionals hit the tour circuit, placing on unbelievable reveals for Strictly followers and past. Of their hearts they’re dancers, so making more cash from doing simply that makes probably the most sense.
“It was reported that many of those dancers participate in P&O Cruise excursions, which might earn them a staggering £90,000 in a matter of three months!”
Lauren is within the highlight with celeb companion Krishnan Guru-Murthy this 12 monthsCredit score: BBC – Ray Burmiston
Lauren, partnered with Channel 4 presenter Krishnan Guru-Murthy this 12 months, also can anticipate to earn £7,500 per Instagram marketing campaign on condition that she has 65.7k followers, says Andy: “You’d sometimes anticipate stars to try to safe 2 or 3 campaigns like this per 12 months, while they’re nonetheless within the public eye. They must strike while the iron is sizzling although.”
The 32-year-old former dance captain for globally well-liked present Burn The Ground has toured the world together with South Africa, Australia, China, Europe, North America and Japan.
And the world is now her oyster as soon as extra as she’s to grow to be Giovanni Pernice’s main woman on his Let Me Entertain You tour.
Mischa provides: “Branching out and showing on different reveals will solely add to their model enchantment and success.
“What’s nice about Strictly is it permits the professionals to deliver their personalities out. It’s virtually like a actuality present and the behind-the-scenes content material and extra interview parts imply they’ll construct a reference to the viewers by exhibiting who they’re and use that to construct their very own fan base.
“Their incomes potential lies inside their capacity to affect – so having these followers who love them for who they’re is significant.
A stint on the likes of I’m A Celeb or Celeb MasterChef would guarantee their viewers gained’t neglect about them.”
No matter occurs to this 12 months’s Strictly cohort, 2024 is ready to be a really blissful and affluent 12 months all spherical.
This 12 months’s star studded line up on Strictly Come DancingCredit score: BBC
Lauren has spectacular incomes potential lengthy after the present endsCredit score: PA
Giovanni Pernice launched his personal cosmetics firm alongside his ballroom profession and embarks on his Let Me Entertain You tour in 2024 with LaurenCredit score: BBC – ray Burmiston
Karen Hauer and Eddie Kadi take to the dancefloor on the ITV presentCredit score: PA